Digital Campaign & Content Design
Meller
Digital campaign developed for Meller’s Summer 2023 collection, focused on creating engaging and cohesive content across social media, eDM and web, ensuring consistency across all digital touchpoints.
Meller
2024
Scope
Digital Campaign, Content Design, Visual System Design
Overview
The objective was to create a cohesive digital campaign system for Meller’s Summer 2023 collection, ensuring consistency across social, eDM and web while strengthening brand recognition.
Approach
I designed a flexible visual system that could scale across multiple formats, aligning content across platforms while adapting to different performance and layout requirements.
Particular focus was placed on hierarchy, clarity and adaptability to ensure a seamless user experience across all touchpoints.
Outcome
The campaign delivered a consistent and recognisable digital presence, reinforcing brand identity and supporting product visibility across channels.
A social-first video designed to maximise engagement through humour and relatability. By exaggerating a common situation "last-minute packing" the content creates a strong visual hook, seamlessly integrating product visibility while reinforcing Meller’s effortless, lifestyle-driven identity.
A social-first video designed to showcase the breadth and versatility of Meller’s new collection. Through a sequence of different individuals wearing various sunglasses, the piece highlights how each design adapts across styles, personalities and contexts. The fast-paced, dynamic format reinforces inclusivity and self-expression, positioning the product as an everyday essential within a contemporary lifestyle.
