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Professional Summary

Mid-weight Graphic Designer with 5+ years of experience delivering high-impact visual solutions across digital, branding and UI/UX. Proven ability to create cohesive brand systems and performance-driven design assets that increase engagement, strengthen brand recognition and support conversion.

Experienced in working across fast-paced environments, collaborating with cross-functional teams, and translating creative concepts into scalable, user-centred solutions. Strong focus on visual consistency, user experience and results-driven design decisions.

Core Skills

  • Brand Identity & Visual Systems

  • UI/UX & User-Centred Design

  • Digital & Campaign Design

  • Content Creation & Social Media Strategy

  • Conversion-Focused Design (CTR, Engagement, Performance)

  • Art Direction & Creative Concept Development

  • Cross-Platform Design (Web, Social, Email, Print)

  • Stakeholder Collaboration & Communication

Professional Experience

Graphic Designer — Butterfly Healthcare, Sydney

Aug 2024 – Sep 2024

  • Led the design of a user-centred hospital application, improving usability and interface clarity for healthcare professionals

  • Developed and optimised digital and print assets ensuring brand consistency across multiple touchpoints

  • Applied UI/UX principles to improve navigation, accessibility and overall user experience

  • Collaborated with stakeholders to deliver functional and visually aligned solutions under tight deadlines

Graphic Designer — Meller, Barcelona

Nov 2021 – Jun 2023

  • Owned the end-to-end execution of email marketing (eDM) campaigns using Klaviyo — including concept development, design, copy and scheduling

  • Designed and optimised conversion-focused newsletters, improving engagement and click-through performance

  • Led the website redesign, enhancing user experience, visual hierarchy and product presentation

  • Developed and executed multi-channel campaigns across social media, email and web, ensuring brand consistency

  • Managed content planning and visual production aligned with marketing strategy and business objectives

  • Created paid campaign assets, focusing on audience targeting, performance and reach optimisation

Graphic Designer — Zoopa, Barcelona

Jul 2019 – Nov 2021

  • Led the design and execution of visual content across four brands simultaneously, ensuring consistency and alignment with each brand identity

  • Developed cohesive social media design systems, improving visual consistency and audience recognition

  • Created high-impact short-form content (stories, animations, posts) optimised for engagement and retention

  • Researched trends, audience behaviour and platform dynamics to inform content strategy and creative direction

  • Delivered cross-platform campaign assets tailored to different audiences, increasing reach and interaction

Founder / Creative Director — Gotcha Rugs

2025 – Present

  • Developed a brand identity and product design system from concept to execution

  • Designed and produced handmade textile pieces, translating storytelling into physical products

  • Built a cohesive brand across social media, content creation and digital platforms

  • Created visual assets focused on engagement, brand recognition and storytelling

  • Managed end-to-end creative direction, from concept development to final execution

Horticultural Worker — Bellevue Pastoral Company

Aug 2023 – May 2024 | Dec 2024 – Jul 2025/Dec 2025-Apr 2026

  • Worked in high-demand harvest operations, demonstrating resilience, adaptability and strong teamwork in fast-paced environments.

  • This experience directly led to the creation of Gotcha Rugs, where I applied design thinking to develop a brand and product inspired by natural textures, craftsmanship and environment

Tools

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

  • Figma (UI/UX, Prototyping, Design Systems)

  • Klaviyo (Email Marketing & Flows)

  • Canva (Content & Social Media Assets)

Education

Master’s Degree in Art Direction

IDEP Barcelona – UAO | Barcelona, Spain  —  Sep 2017 – Jul 2018

  • Focus on conceptual thinking, visual storytelling and campaign development

Bachelor of Graphic Design

IDEP Barcelona – UAO | Barcelona, Spain  —  Sep 2014 – Jul 2018

  • Strong foundation in branding, typography, digital design and visual systems

Diploma of Screen and Media (Audiovisual Production & Events)

Jesuïtes Sarrià | Barcelona, Spain  —  Sep 2012 – Jul 2014

  • Training in audiovisual production, editing and content creation

Additional

Languages

  • Spanish 

  • Catalan 

  • English 

Availability

  • Based in Australia

  • Open to long-term opportunities and sponsorship

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