Bombay Sapphire
Art Direction & Campaign Design
Art direction project for Bombay Sapphire, created to promote a limited-edition release in collaboration with artist Coco Dávez, who designed a series of illustrated coasters.
I led the art direction and content design, translating the collaboration into scroll-stopping social content designed to capture attention, drive engagement and elevate product desirability.
Bombay Sapphire
2024
Scope
Art Direction, Social Media Content, Digital Campaign, Visual System Design
Overview
Develop a digital-first campaign to amplify a limited-edition launch, leveraging Coco Dávez’s artwork to increase visibility, engagement and product appeal across social media.
Approach
Created a flexible, performance-driven visual system tailored for social platforms, adapting content into reels, posts and stories.
Focused on visual impact, hierarchy and motion to maximise engagement and ensure consistency across formats.
Outcome
Delivered a cohesive and high-impact digital presence, increasing engagement and positioning the product as desirable and culturally relevant.
