A JOURNEY IN SUNLIGHT
a digital campaign for Meller’s Summer 2023 collection, following a spontaneous trip with friends where the destination is uncertain but the essentials remain the same. The narrative captures a sense of freedom, movement and unpredictability, with Meller eyewear as a constant throughout the journey.
MELLER
Digital Campaign, Content Design, Visual System Design
FROM OUTBACK TO RUGS
A brand shaped by contrast, born in rural Australia and translated into contemporary handmade pieces.
Gotcha Rugs explores texture, materiality and storytelling, transforming raw inspiration into objects designed for modern interiors.
GOTCHA
Brand Strategy, Art Direction, Visual Identity, Product Design, Content & Social Media
TURNING CREATIVITY INTO A VISUAL SYSTEM
Art direction project for Bombay Sapphire, translating the brand’s creative essence into a distinctive and commercially relevant visual language through illustration, color and composition.
BOMBAY SAPPHIRE
Art Direction, Social Media Content,
Digital Campaign, Visual System Design
DESIGNING BEHAVIOUR
THROUGH UX
A habit-building app designed to improve consistency, motivation and long-term user retention by combining intuitive user flows, clear progress tracking and behaviour-driven design principles to support sustainable habit change.
PRODUCT DESIGN & UI/UX
UI/UX Design, Product Design, User Flows & Wireframing, Interface Design, Design System, Mobile App Design
