In my own words

I’m a Graphic Designer with 5+ years of experience creating brand systems, digital campaigns and user-focused design that connect ideas with people in a meaningful way.

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My background spans branding, social media, email marketing and web design, where I’ve worked across different industries developing cohesive visual identities and performance-driven assets. I approach design with both creativity and structure ensuring that every piece not only looks strong, but communicates clearly and delivers results.

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I’ve had the opportunity to work in fast-paced environments, managing multiple brands and collaborating with teams to bring concepts to life across different platforms. This has shaped the way I think about design: as a system that needs to be consistent, scalable and aligned with real user behaviour.

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More recently, my experience in rural Australia led me to develop my own project, Gotcha Rugs, a brand born in an almond orchard where I explored the relationship between digital design and physical craft. From initial concept to execution, I built the identity, product and content, translating textures, materials and environment into a cohesive visual language.

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That experience reinforced something important to me: creativity doesn’t exist in isolation, it comes from observation, adaptability and the ability to turn ideas into something tangible.

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I’m currently based in Australia and open to long-term opportunities where I can contribute through design, collaboration and strategic thinking.