New Collection
Email Design & E-commerce Content
A Klaviyo email marketing campaign designed to support the launch of Meller's Bio Acetate collection. I handled the end-to-end visual direction, crafting newsletter layouts, motion assets, and conversion-focused content that aligned brand storytelling with measurable sales objectives.
Meller
2024
Scope
Email Design, Content Design, Visual Assets, E-commerce Communication
Overview
Develop a high-performing email campaign to support the launch of new Bio Acetate products, increasing visibility, engagement and conversions through newsletter design.
Approach
Designed conversion-focused email layouts in Klaviyo, combining product imagery, GIFs, hierarchy and strong CTAs to create visually engaging and effective communications.
Content was carefully structured to guide user attention, highlight key products and build a clear navigation flow, encouraging interaction and driving users towards purchase while maintaining brand consistency.
Outcome
Delivered visually engaging and conversion-driven newsletters, improving product visibility and supporting sales through clear and effective email communication.
